About

ABOUT

At CAPS BY CAP, we believe “Excellence is a Habit” is more than a tagline—it’s a lifestyle. Founded in 2019, our brand was inspired by the drive to motivate individuals to pursue greatness in everything they do. We design hats that transcend fashion, representing daily dedication and the relentless pursuit of excellence. Our journey began with a vision to craft high-quality, custom headwear for those who understand that success stems from consistent effort and attention to detail. From the boardroom to the ballpark, each hat embodies determination, resilience, and style. Every design in our collection reflects precision and creativity. Using premium materials, intricate details, and unique customization options, CAPS BY CAP delivers headwear for individuals striving to stand out and embrace excellence as a habit. Whether you’re an athlete breaking records, a musician honing your craft, or an entrepreneur redefining boundaries, CAPS BY CAP is here to support your journey. With every hat, you wear a symbol of success and dedication. Welcome to CAPS BY CAP—where excellence is a habit, and every cap tells a story of growth and achievement. Join us in making your mark, one habit at a time.

INSPIRATION BEHIND THE BRAND

THE FOUNDER'S STORY

The inspiration behind Caps By Cap stems from a deep-rooted passion for creativity, innovation, and personal identity. Drawing from the initials CAP—Carlos Anthony Pittman—the brand reflects not only a personal legacy but also a dedication to excellence and artistry. Growing up in McComb, Mississippi, and later moving to Las Vegas, Carlos was profoundly influenced by his mother’s stories of his grandfather’s entrepreneurial ventures in the South. These tales of ingenuity and hard work sparked a lifelong love for drawing, art, and business, igniting his imagination and determination to create something meaningful. Carlos’s passion for fashion was solidified while living and attending college in New York City during the late 90s and early 2000s. Immersed in the city’s vibrant fashion and entertainment scene, he signed with Tyson Beckford’s mother’s modeling agency, attended several fashion casting calls, and appeared in commercials, music videos, and MTV shows like Global Groove and Say What? Karaoke. Additionally, working in retail at the Manhattan Mall for Aeropostale and later at Ann Taylor Loft on Madison Avenue provided firsthand experience in fashion merchandising, styling, and consumer trends. At one point, Carlos even considered attending the Fashion Institute of Technology (FIT) in New York to formally develop the skills needed for fashion design. These experiences reinforced his vision of one day entering the fashion industry. Caps By Cap embodies this journey, blending bold designs, craftsmanship, and a commitment to making Excellence a Habit. The brand stands as a testament to honoring roots while innovating for the future, making each custom hat a symbol of style, quality, and personal expression.

Excellence in every hat—empowering journeys, inspiring greatness.

MISSION

Our mission is to inspire and empower individuals through innovative, high-quality headwear that embodies the habit of excellence. Designed as symbols of personal growth and self-expression, our hats remind you that excellence is achieved through daily dedication and effort—whether on the field, in the boardroom, or in everyday life. CAPS BY CAP is here to motivate you to strive for greatness and embrace your journey.
VISION

Our vision is to redefine headwear as a symbol of excellence, resilience, and personal growth. We create innovative, high-quality products that empower individuals to embrace the mindset that "Excellence is a Habit." Through cutting-edge design and craftsmanship, we inspire self-expression and celebrate the habits that lead to success. By fostering a global community driven by creativity and determination, we aim to push the boundaries of what’s possible in headwear.

OUR PHILOSOPHY

1. Innovation in Design:

Innovation is at the heart of our philosophy. We believe that headwear should not only be stylish but functional and meaningful. Our designs push boundaries in terms of craftsmanship and creativity, blending fashion with purpose to inspire our customers to embody excellence in their everyday lives.

2. Simplicity with Impact:

Just like the best habits, we believe in the power of simplicity. Each of our hats is crafted with minimalist precision, balancing style with substance. We strip away the excess, focusing on delivering high-quality, timeless designs that make a lasting impression without overwhelming the wearer.

3. Storytelling through Craftsmanship:

Every design at CAPS BY CAP tells a story—of dedication, resilience, and the pursuit of excellence. Our hats are more than just accessories; they are symbols of growth, representing the habits that lead to success. We use storytelling to create a deep connection with our customers, inspiring them to chase their dreams and make "Excellence a Habit."

4. Collaboration and Community:

We believe in the power of collaboration. CAPS BY CAP partners with athletes, creatives, and entrepreneurs to bring fresh, innovative perspectives to our designs. Our community-driven approach ensures that we stay relevant while fostering connections that amplify the message of excellence in every endeavor.

5. Social Responsibility and Sustainability:

We are committed to making a positive impact on our community and the environment. We prioritize sustainability in our materials and production processes, and we actively seek ways to give back through initiatives that support personal growth, education, and community development.

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